Jean-Claude Usunier
Intercultural business negotiations
‘This third view involves the development of ethical concerns and attitudes related to the situation, given the legality and the legitimacy of a particular action, but with the understanding that what is considered legal and legitimate can differ in the home and the host country. Let us call this “moral pragmatism.’
Patrick Dunne
What's the point of the board?
‘We have to have both the conviction to stick to our purpose and the antennae and good sense of judgement to know when to adapt it to ensure that we survive, to sustain success or to fulfil our organisation’s and our own potential. To conclude, it’s hard to have a board that is fit for purpose if you don’t know what the purpose is.’